Best Ecommerce Platform for Small Business: A Guide

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Imagine you’re at the helm of a promising small business. You’ve got killer products, an engaging brand story, and an army of loyal customers. But there’s one thing missing – a digital storefront. Your business is like a rocket ready to launch but lacking the right platform.

In this digital age, not having your own online store can feel like running with shackles on your feet. Sure, selling through social media or marketplaces works…to some extent. However, nothing beats owning your very own e-commerce website.

But here comes the big question: Which is the best ecommerce platform for small business? With so many options out there – Shopify? WooCommerce? Wix? Squarespace? BigCommerce?, it can be overwhelming!

Don’t worry! We’ve successfully navigated these rough waters and have charted a course for you.

Table Of Contents:

Understanding Ecommerce Platforms for Small Businesses

Ecommerce platforms have transformed the retail landscape, especially for small businesses. With global retail ecommerce sales hitting $2.3 trillion in 2017, it’s clear that consumers are increasingly shopping online.

In fact, a whopping 80% of consumers aged between 25 and 40 reported they primarily shop online. This trend has made it crucial for every small business to consider establishing an online store.

The question is – which platform should you use? No definite response exists that is applicable to all circumstances when determining the optimal ecommerce platform; it relies on individual requirements and means.

Selecting Your Ecommerce Platform

Your choice will depend largely on factors like ease-of-use, customization options, transaction fees involved, payment gateway support, and customer support available from the platform provider. To make this decision easier let’s explore some popular e-commerce platforms tailored towards small businesses:

  • Shopify: Known as a comprehensive solution with an easy-to-navigate interface making inventory management less daunting.
  • Squarespace: Ideal if aesthetic appeal matters most to you with their professionally designed templates.
  • Weebly: Perfect when simplicity is key offering both website building capabilities along with eCommerce functionality.

Pricing Plans & Sales Features: Key Considerations

Different platforms offer various pricing plans which can range from free trials or limited product offerings to more advanced features like abandoned cart recovery in paid plans.
It’s important also to look at what sales channels are offered, can you sell on social media or via a mobile app? Does the platform offer built-in marketing features or do they support third-party apps for this?

Remember, it’s not just about getting your online store live. Once your store is live, it’s essential to be able to manage it efficiently and with ease.

best ecommerce platform for small business

Shopify – A Comprehensive Ecommerce Solution

If you’re seeking an ecommerce platform that gives your small business the tools to thrive, look no further than Shopify. This powerhouse is renowned for its user-friendly interface and extensive app store.

Shopify’s Standout Features

When it comes to standout features, Shopify doesn’t disappoint. Its inventory management system makes product management a breeze while also providing comprehensive sales features.

The platform offers diverse payment processing options, ensuring customers can choose their preferred method of transaction. Plus, unlike some other platforms where high transaction fees are a concern, Shopify keeps these costs reasonable so more of your profits stay in your pocket.

A key aspect setting Shopify apart from others is its ease-of-use when building websites. Even those with limited tech skills find it simple to create visually appealing online stores on this platform thanks to intuitive design tools and customization options at hand.

  • User-Friendly Interface: The drag-and-drop website builder lets anyone craft professional-looking sites without needing coding knowledge or web design experience.
  • Vast App Store: With thousands of apps available in the Shopify app market – including SEO tools for search engine optimization and marketing features like email marketing capabilities – users can enhance their site’s functionality easily as per need.
  • Diverse Payment Options: From credit cards to digital wallets like PayPal or Apple Pay, there are numerous ways customers can complete purchases on a Shopify-based store which contributes positively towards conversion rates.
  • Fair Transaction Fees: Unlike certain other e-commerce platforms charging hefty transaction fees; they have competitive pricing plans keeping things affordable for businesses just starting out.

Therefore, Shopify is an ideal ecommerce solution for small businesses. Take into account the advantages of using Shopify if you’re looking to begin selling items online or require an improvement from your current platform.

Key Takeaway: 

Shopify shines as a top choice for small businesses, offering an easy-to-use platform packed with standout features. Its user-friendly interface and vast app store let you create engaging websites without tech expertise. Plus, its diverse payment options boost conversions while fair transaction fees ensure more profits stay in your pocket.

best ecommerce platform for small business

WooCommerce – The WordPress Ecommerce Plugin

If you’re already running a WordPress site and want to dive into the world of ecommerce, WooCommerce might be your best bet. This powerful WordPress plugin is known for its cost-effective and customizable options.

The Power of WooCommerce in Your Hands

With WooCommerce, small businesses can sell online without breaking the bank. But it’s not just about saving money; this platform gives you full control over your online store. From inventory management to payment processing, everything is under one roof.

No need to worry about transaction fees eating into your profits either. With WooCommerce, there are no sneaky charges that pop up unexpectedly. Now that’s something every business owner will appreciate.

Fitting Like a Glove with WordPress Sites

If your website runs on WordPress (like 35% of all websites), then integrating an ecommerce solution couldn’t get any easier than using WooCommerce.

This seamless integration means less time wrestling with tech issues and more time focusing on what matters most – growing your business. It also makes managing product listings as easy as writing blog posts.

A Sea of Extensions at Your Disposal

In true open-source spirit, thousands of developers have created extensions for almost anything you can imagine – SEO tools, email marketing integrations…you name it.

This extensive ecosystem allows you to tailor-make an ecommerce experience that fits exactly how YOU do business. So whether it’s creating unique shipping rules or offering multiple payment gateways like PayPal or Stripe – consider it done.

Remember: Having choice isn’t always about having more options; sometimes it’s about making sure they’re the right ones. With WooCommerce, you can select the most suitable options for your ecommerce business.

Key Takeaway: 

WooCommerce: A cost-effective choice for WordPress users wanting to dive into ecommerce. You’ll get full control over your online store, with no surprise transaction fees. Enjoy easy integration and an array of extensions to customize your business experience exactly how you want it.

best ecommerce platform for small business

Wix – User-Friendly Website Builder with Ecommerce Capabilities

For those looking to start their journey into ecommerce, Wix is an ideal choice due to its user-friendly interface and AI-based design suggestions. Known for its user-friendly interface and AI-based design suggestions, Wix eCommerce is beginner-friendly but doesn’t skimp on features.

The Simplicity of Wix’s Interface

Navigating an online store setup can feel like steering a ship in rough waters if you don’t have experience. But fear not. With Wix’s intuitive interface, even newbies can smoothly sail through it. The site builder guides you at every step so setting up your online shop becomes less daunting.

You’ll also get help managing inventory and processing payments without breaking a sweat. You won’t need to worry about transaction fees eating into your profits either; that’s because Wix doesn’t charge any.

The Power of AI-Based Design Suggestions

We all know looks matter when selling products online. That’s where Wix shines bright with its array of attractive templates powered by artificial intelligence (AI). These AI-generated designs are tailored to fit your business style while keeping usability front and center.

This means creating an engaging storefront isn’t only reserved for those fluent in web design lingo or coding languages anymore — anyone can do it. This feature alone makes the journey from idea to live website shorter than ever before.

Supporting Your Growth Journey

Growth is exciting but can bring challenges too—like scaling up product management as demand increases or expanding payment options for international customers. However, these tasks become manageable with tools built right into the platform that let businesses grow without growing pains.

With its easy-to-use tools, helpful AI design suggestions, and commitment to support growth at every stage, Wix eCommerce proves it’s not just another website builder—it’s a trusted partner for your ecommerce journey.

Key Takeaway: 

For those new to ecommerce, Wix offers a user-friendly platform that simplifies online store setup. It stands out with its intuitive interface, AI-powered design templates, and growth support tools. Plus, there are no transaction fees. Whether you’re managing inventory or expanding payment options for global customers—Wix is your go-to partner in this journey.

best ecommerce platform for small business

Squarespace – The Designer’s Choice for Ecommerce

Small business owners who care about aesthetics often lean towards Squarespace. This platform has carved a niche for itself in the ecommerce landscape by prioritizing design and visual appeal.

The Aesthetic Appeal of Squarespace

A key selling point of Squarespace is its array of professionally designed templates. But why does this matter? Imagine walking into two stores: one messy, disorganized, with products haphazardly strewn around; another neat, inviting, where every item is carefully placed to catch your eye. Which would you prefer?

Your online store isn’t any different. In the vast ocean that is the internet marketplace, having an attractive website can be what draws customers to your shore over others.

Beyond just looking good though, these templates are also fully responsive which means they work well on all device types from desktops to mobile phones – a crucial feature given how many people shop on their smartphones today.

In terms of inventory management and payment processing too, Squarespace doesn’t disappoint. It supports multiple payment gateways making it easier for customers worldwide to make purchases without hassle.

You might worry that such a beautiful interface comes at the cost of functionality or ease-of-use but fear not. Squarespace manages both brilliantly so even if you’re new to running an e-commerce site or aren’t very tech-savvy there’s no need for panic.

No Transaction Fees – A Big Plus.

  • An interesting standout feature worth noting about SquareSpace compared to other platforms like Shopify is its lack of transaction fees when using their commerce plans. This essentially gives more profits back into your pocket.

So, if you’re looking to build a visually stunning ecommerce website that doesn’t compromise on functionality or user experience, Squarespace might just be the perfect fit for your small business.

Key Takeaway: 

For small businesses aiming for an appealing online store, Squarespace is a top choice. Its design-focused approach with professional templates creates inviting ecommerce spaces. The platform ensures easy shopping across devices and hassle-free payment methods, all without transaction fees on commerce plans – keeping more profits in your pocket.

best ecommerce platform for small business

BigCommerce – Feature-Rich Platform for Growing Businesses

If you’re a business proprietor hoping to achieve success, then BigCommerce could be the perfect solution. This platform is all about features and functionality that support growth.

You’ve probably heard of BigCommerce’s robust inventory management capabilities. It helps keep track of your stock levels efficiently, ensuring smooth operations even during peak sales periods.

The payment processing system also deserves a mention here. It integrates with multiple payment gateways offering customers various payment options. That means more convenience for your shoppers and potentially higher conversion rates for you.

Cross-Channel Selling Options

Selling on just one channel can limit your reach but don’t worry. With BigCommerce, cross-channel selling becomes easier than ever before. You can list products across different platforms like Amazon or eBay without any hassle to expand your customer base beyond boundaries.

Variety Of Integrations

We know how crucial it is to have tools that work well together in running an online shop successfully. The good news? BigCommerce offers a wide range of integrations from marketing automation tools to analytics apps, giving businesses everything they need under one roof.

Avoiding Transaction Fees

No one likes extra costs cropping up unexpectedly – especially not transaction fees when making sales. Fortunately, this isn’t something you’ll need to worry about with BigCommerce as there are no additional transaction fees involved unlike some other ecommerce platforms out there.

Remember folks: In today’s competitive e-commerce landscape having the right set of features could mean the difference between being “just another online store” or becoming an industry leader. So why wait? Start exploring what BigCommerce can do for your business today.

best ecommerce platform for small business

Webflow – Design-Centric Ecommerce Platform

For those who prioritize design and customization in their ecommerce platform, Webflow could be the ideal choice. As a design-centric platform, it provides robust features that can make your online store stand out.

Highly Customizable Interface

The first thing to note about Webflow is its customizable interface. This lets you shape every aspect of your website’s appearance without needing deep coding knowledge. From typography to color schemes, all are at your fingertips.

You get full control over the layout too, meaning if creativity is your game then this could well be an exciting playground for you.

Ease of Inventory Management and Payment Processing

Beyond aesthetics though, there’s substance with efficient inventory management and payment processing tools on offer here as well. Keeping track of products becomes less hectic thanks to Webflow’s comprehensive product management feature.

And when it comes time for customers to checkout? Smooth sailing. With diverse payment gateways like Stripe and PayPal integrated directly into the system – transactions happen seamlessly with minimal transaction fees.

Focused on Mobile Experience

We live in an age where most people shop using their mobile devices – something that hasn’t escaped Webflows’ attention either. They’ve made sure their templates look stunning not just on desktop but also mobile screens so shoppers can have a consistent experience across devices.

best ecommerce platform for small business

Weebly – Simple Website Builder with Ecommerce Functionality

Small business owners often seek a balance between simplicity and functionality when setting up their ecommerce sites. That’s where Weebly shines, providing an uncomplicated website builder coupled with robust ecommerce features.

The Simplicity of Weebly

Weebly has a user-friendly drag-and-drop website creator that makes it simple to construct an impressive ecommerce site. No need to be tech-adept or hire a programmer – you can start selling your items quickly.

A standout feature is its inventory management system, which helps keep track of product stock levels and sales. It saves valuable time by automating this crucial aspect of running an ecommerce business.

In addition to simplifying the setup process, Weebly also provides seamless payment processing options. By offering multiple payment gateways including Stripe and Square, it ensures smooth transactions for both businesses and customers alike.

Ecommerce Capabilities on Weebly

Beyond being user-friendly, Weebly comes packed with powerful tools necessary for running successful e-commerce operations. Its built-in SEO tools are essential for boosting your online visibility so potential customers can easily find your store through search engines like Google.

Moreover, they offer strong customer support which is vital especially when facing technical issues or needing help understanding certain functionalities within the platform. With their dedicated team ready to assist you 24/7 via email or live chat – getting stuck won’t slow down your progress.

To sweeten the deal further, despite these rich features and ease-of-use factors that make them appealing as an eCommerce platform choice for small businesses–they have competitive pricing plans available too. Even better, they offer a free plan that allows you to test out their platform before fully committing.

It allows you to dip your toes into online sales, yet doesn’t limit your potential for expansion. As your business grows and evolves, so too can your Weebly-powered ecommerce platform.

Key Takeaway: 

With Weebly, setting up an ecommerce site for your small business is a breeze. Its drag-and-drop interface lets you start selling quickly, and handy features like inventory management save time. Multiple payment options ensure smooth transactions, while built-in SEO tools boost visibility. Their dedicated support team is always ready to help out 24/7. Plus, competitive pricing plans make it an affordable solution for businesses of all sizes.

FAQs in Relation to Best Ecommerce Platform for Small Business

Which online platform is best for small business?

There’s no one-size-fits-all answer, but Shopify and WooCommerce are both top picks due to their ease of use and customization options.

What is the best platform to start up a small online store?

If you’re starting from scratch, Wix offers an easy-to-use solution that blends website building with ecommerce functionality.

Should I use Shopify for my small business?

If user-friendly interface and comprehensive sales features matter to you, then yes, consider using Shopify for your small business.

Can small businesses sell on Shopify?

Absolutely. Small businesses can indeed sell products on Shopify. It provides various tools designed specifically for growing enterprises.


Choosing the right platform is crucial for your small business’s online success. We’ve covered several, each with their unique strengths.

Shopify shines as a comprehensive solution, while WooCommerce appeals to WordPress users wanting flexibility. Wix stands out with its user-friendly design and AI suggestions.

Squarespace dazzles with aesthetic designs; BigCommerce impresses with wide integrations; Webflow captivates through design-centricity; And lastly, Weebly simplifies things offering website building coupled with ecommerce functionality.

In short: There’s no one-size-fits-all answer to the best ecommerce platform for small business. Your needs dictate your choice. Reflect on what you value most – ease of use? Design appeal? Wide integrations?

The power lies in your hands!

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FREE Download For You

30 Best Tactics to
Maximize E-commerce Conversions

FREE Download For You

30 Best Tactics to
Maximize E-commerce Conversions